September 23, 2020

SMC expands rotisserie chicken-to-go brand Chick ‘n Juicy focusing on safety and affordability in the time of pandemic.


San Miguel Foods, Inc. has further expanded the reach of Chick ‘n Juicy by Magnolia chain of chicken rotisseries, opening its 87th store in Bagong Barrio, Caloocan, and boosting delivery network to serve more customers in this time of pandemic.


Just 18 months in operation, the chain of stores has grown its presence in in 12 out of 17 cities in Metro Manila and several nearby provinces. It has also recently expanded to Petron Treats stores in Diego Silang Taguig and Libis Quezon City.


Geared towards providing affordable but high-quality, premium-tasting roast chicken offerings to a wide segment of consumers, Chick ‘n Juicy has also put particular focus on safety and convenience, particularly since San Miguel Foods and parent firm, San Miguel Corporation (SMC), have been at the forefront of private sector response to the COVID-19 pandemic.


“With the pandemic still a threat to lives and health, we’re emphasizing safety across all San Miguel businesses,” said SMC president and chief operating officer Ramon S. Ang.


“In our food businesses, since the start of the quarantine to the present, we’ve introduced many ways for consumers to have continuous, convenient, and safe access to our products—from rolling stores, community selling, to online ordering,” He added.

“In these challenging times, we have to be adaptable, innovative, and agile enough to quickly make necessary adjustments in our operations in order to continuously serve our customers safely,” Ang said.


The retail chain adopts high standards of safety, in much the same way Magnolia follows the strictest safety protocols for its poultry business.



Food products are also cooked and prepared by trained store personnel with emphasis on stringent safety and health measures. Chick ‘n Juicy food items are packed in resealable airtight bags to maintain safety, quality, juiciness, and flavor.


Meanwhile, to provide customers more ways to safely order freshly-prepared Chick ‘n Juicy roast chickens, Ang said the strategy is a combination of outlet expansion, strengthening its delivery network, utilizing online ordering platforms, and initiating community selling.


Apart from stand-alone outlets, Chick ‘n Juicy has also utilized the available network of SMC fuels subsidiary, Petron Corporation, to open more branches at fuel service stations to increase its reach.


The retail food chain has also beefed up its in-house delivery service, serving various areas in Metro Manila, even as it has partnered with third-party online food delivery services such as LalaFood, and soon to be on Grabfood and Foodpanda.


Without having to go to physical stores, customers can order Chick ‘n Juicy via Store-to-Door delivery just by calling their number, 0917-1498000 or 5317-5555.


Meanwhile, San Miguel Foods has also rolled out the Chick ‘n Juicy Sugod Caravan program for community selling in barangays, subdivisions, and villages. Village leaders and residents who are interested to become partners may send their inquiries to chicknjuicyofficial@gmail.com.


Apart from its outlets in Quezon City, Muntinlupa, Paranaque, Las Pinas, Caloocan, Makati, Marikina, Taguig, Pasig, Valenzuela, Navotas, and Manila, Chick ’n Juicy has also established branches in Laguna, Batangas, Rizal, and Cavite in South Luzon. For a complete list of stores, visit their page at facebook.com/chicknjuicy


The chain’s various food offerings include Sweet Roast Chicken, Garlic Roast Chicken, Fried Chicken Drumsticks, Hard-boiled Magnolia Brown Eggs, Sweet ‘n Spicy Fried Chicken Neck, and Fried Isaw.

June 28, 2025
San Miguel Foods, Inc. was recently recognized with a Special Citation for Innovation by the Jollibee Group during the 2025 Supplier Summit Awards held in May at the Shangri-La The Fort, Bonifacio Global City.  The award underscores SMFI’s outstanding commitment to innovation and its dedication to delivering high-quality, forward-thinking solutions that support the Jollibee Group’s mission of providing great-tasting food and joyful dining experiences. SMFI has worked closely with Jollibee on continuous product enhancements, responded swiftly to process improvement needs, and actively participated in several trial runs to ensure excellence at every stage. Presented by Jollibee Group Chief Procurement Officer Kaustubh Wadekar, the award also reflects the strong, collaborative partnership between San Miguel Foods and the Jollibee Group—founded on shared values of excellence, customer-centricity, and continuous improvement. “This recognition from one of the country’s most admired food companies affirms our commitment to excellence and innovation,” said Tins Mandap, foodservice area sales manager for SMFI. “We are proud to contribute to Jollibee Group’s journey in delivering delightful customer experiences and raising the bar for food quality in the industry.” With the theme “Future-ready, strengthening partnerships, powering possibilities”, the Jollibee Group Supplier Summit Awards celebrates the vital role of suppliers and partners in supporting the company’s growth and global aspirations. San Miguel Foods' recognition underscores its position as a trusted and forward-thinking partner in the food industry.
June 27, 2025
San Miguel Foods, Inc. was honored with three major awards from McDonald’s Philippines, recognizing its commitment to quality, reliability, and outstanding performance as a key supplier. The company received the Quality Excellence Award during ceremonies held in April at the New World Makati Hotel. SMFI was also named Best Performing Supplier for the Protein–Poultry Category and given the Assured Supply Award (third year in a row) at the 2025 McDonald’s Suppliers General Assembly, themed "Scaling Excellence, Winning Together Through Flawless Execution." The awards were presented by McDonald’s Philippines President and CEO Kenneth Yang and AVP for Supply Chain Management Andre Christopher Villareal. These recognitions underscore San Miguel Foods’ dedication to delivering high-quality products, ensuring supply consistency, and contributing to the success of McDonald’s operations in the Philippines. 
May 26, 2025
From maternal medical needs to proper nutrition and baby care, San Miguel Foods Inc. and San Miguel Foundation are expanding the benefits package and reach of the First 1,000 Days program.
April 16, 2025
As Mt. Kanlaon’ eruption continues to impact Negros Oriental and Negros Occidental, San Miguel Foods joined forces with the Philippine Army to bring much-needed relief to affected communities.
March 13, 2025
Gawad Kalinga’s School for Experiential Education Development (SEED) three-month training program has blossomed into a lifelong mission for 20 scholars from across Mindanao. With the unwavering support of San Miguel Foods and San Miguel Foundation these young dreamers have grown into leaders—symbols of hope for their families, their communities, and the country.
January 17, 2025
The Department of Agriculture (DA) and San Miguel Foods, Inc. (SMFI) have launched their first nationwide public-private partnership (PPP) in agriculture designed to improve Filipino farmers’ incomes, boost food security, and bring quality food to more Filipinos.
January 8, 2025
What began as a simple garden plot at the SMC Head Office Complex has now expanded into three Backyard Bukid sites across the Philippines. Initially launched to encourage urban gardening and healthy eating habits among SMC employees, the initiative has since evolved into a comprehensive program aimed at promoting sustainable agriculture and enhancing food security nationwide.
September 10, 2024
San Miguel Foods supported DSWD MIMAROPA's regional search for exemplary 4Ps children on August 30, 2024, recognizing top finalists for their advocacy, talents, and achievements.
September 4, 2024
San Miguel Foods (SMF) recently held a company-wide virtual town hall designed to engage, inform, and inspire employees across all business units and locations nationwide. The event was a vibrant showcase of SMF’s commitment to transparency, collaboration, and forward momentum.
More Posts