Jul 22, 2022

Looking for a taste of nostalgia or new treats? Magnolia Gold Label has you covered


For those who grew up in the 70s and 80s, a trip to the Magnolia Ice Cream House on Aurora Boulevard in Quezon City was a treat to look forward to. Life’s major milestones were celebrated there - a birthday, graduation, first date, a family reunion or even just a weekend outing. The rich, sweet, fruity flavors of banana splits, parfaits, and cobblers, combined with the warm and wholesome atmosphere, make up many unforgettable memories.


Fast forward to the present, and with the summer heat and rainy season humidity causing discomfort and unease, ice cream has become a welcome indulgence, and source of comfort. That there are now multitudes of brands and flavors, all easily accessible via delivery services, shows that ice cream continues to be a favorite treat of Filipinos, regardless of age.


Yet, decades since the original ice cream house closed, Magnolia Ice Cream remains an enduring, well-loved name, with its rich, solid heritage that extends all the way back to 1899, when an American cook in the United States army, is said to have first introduced the brand to local customers.

Today, Magnolia Ice Cream marks another milestone in its history as it upgrades its entire range of products to Magnolia Gold Label. The use of the classic Gold Label brand means all ice cream flavors are of premium quality, using fresh carabao’s milk, and certified pure with no artificial flavors added.“As an integral part of every Filipino’s rich heritage, Magnolia has always taken pride in offering ice cream lovers the best of the best. By transforming Magnolia Ice Cream into Magnolia Gold Label, we ensure that every spoonful of our product is carefully crafted and contains premium ingredients. This is the mark of a truly world-class Filipino ice cream,” says Imee Dumaual, Group Product Manager of Magnolia Gold Label.


Through Magnolia Gold Label, the Magnolia story continues into a new era. For both long-time fans of the classic brand and today’s younger generation of consumers, the brand aims to evoke the simple joys of having delicious, premium quality ice cream, made by Filipinos for Filipinos.


Magnolia Gold Label comes in over twenty creamy flavors, all made with fresh Carabao’s milk and with no artificial flavors. It has the classics like Vanilla, Chocolate, Ube, Avocado, Mango, Cookies & Cream, Double Dutch, Rocky Road, and exciting new flavors that include Choco Peanut Butter, S’mores, Avocado Macchiato, Wintermelon Milk Tea, Tablea Yema, Taro White Cheese, Kesong Puti, Latte Choco Brownie, Ube Keso and Mango Dark Chocolate.


Magnolia Gold Label is available in all leading supermarkets and online through The SMC Hub at https://thehub.sanmiguel.com.ph, Lazada, Shopee, Rarefood, Freshmart.ph, Frozen MNL, Ice Box MNL and Instamart.

Treating yourself to a pint (or tub) of Magnolia Gold Label Ice Cream?

Upgrade each scoop by trying these five delectable recipes that are guaranteed to melt your ice cream-loving heart every time you indulge.

FUNNEL ICE CREAM SANDWICH

Ingredients:


  • 200g pack Magnolia Pancake and Waffle Mix
  • 1/3 cup cornstarch
  • ½ cup water
  • 1 pc Magnolia Brown Egg
  • 1 cup cooking oil
  • 200 grams bittersweet chocolate, grated
  • 5 scoops Magnolia Gold Label Ice Cream Ube

Procedure:


  1. Mix pancake mix, cornstarch, water, and egg in a bowl. Transfer batter into a squeeze bottle.
  2. Heat oil in a non-stick frying pan. Gently squeeze the bottle gradually swirling the batter outward in circular motion, or criss-cross back and forth to make about 3” rounds. Fry until golden brown, turning once with a tong. Remove and drain on paper towels.
  3. Melt bittersweet chocolate then dip one side of funnel cake into melted chocolate. Sandwich one scoop of ice cream between two funnel cakes. Freeze before serving.


Makes 5 servings.


GRILLED PINEAPPLES WITH CARAMEL SAUCE ALA MODE

Ingredients:


  • 1 whole pineapple, peeled then sliced
  • ¼ cup softened Magnolia Gold Butter Unsalted
  • ¼ cup brown sugar
  • 6 scoops Magnolia Gold Label Ice Cream Vanilla
  • ½ cup coarsely chopped peanut brittle


Caramel sauce


  • 1 cup sugar
  • 2 tbsp corn syrup
  • 250ml pack Magnolia All-Purpose Cream
  • ¼ cup Magnolia Gold Butter Unsalted
  • 6 pcs barbecue skewers


Procedure:


  1. Skewer each pineapple then brush with butter and sprinkle with brown sugar. Grill until caramelized. Set aside.
  2. Caramel Sauce: In a saucepan, combine sugar and corn syrup and cook over medium heat until amber in color. Slowly stir in cream. Mix well. Turn off heat then add butter. Mix and let cool. Transfer to a squeeze bottle.
  3. Top each grilled pineapple with a scoop of ice cream then drizzle with caramel sauce. Sprinkle peanut brittle on top.


Makes 6 servings.


ROCKY ROAD AND HONEYCOMB CRUNCH

Ingredients:


  • 5 scoops Magnolia Gold Label Ice Cream Rocky Road store bought whipped cream



Honeycomb Candy


  • 1 cup sugar
  • 2 tbsp corn syrup
  • 250ml pack Magnolia All-Purpose Cream
  • ¼ cup Magnolia Gold Butter Unsalted
  • 6 pcs barbecue skewers


Procedure:


  1. Skewer each pineapple then brush with butter and sprinkle with brown sugar. Grill until caramelized. Set aside.
  2. Caramel Sauce: In a saucepan, combine sugar and corn syrup and cook over medium heat until amber in color. Slowly stir in cream. Mix well. Turn off heat then add butter. Mix and let cool. Transfer to a squeeze bottle.
  3. Top each grilled pineapple with a scoop of ice cream then drizzle with caramel sauce. Sprinkle peanut brittle on top.


Makes 6 servings.


AVOCADO FREAKSHAKE

Ingredients:


  • 1.5 L tub Magnolia Gold Label Ice Cream Avocado Macchiato
  • 250 ml pack Magnolia Full Cream Milk



Toppings


  • 250 g pack Magnolia All-Purpose Cream, chilled and whipped
  • Assortment of toppings: wafer, pretzel sticks colored sugar, pastel colored candy sprinkles, gummy bears

Procedure:


  1. In a blender, combine ingredients for milkshake and blend until smooth. Pour in tall glasses.
  2. Pour whipped cream in piping bag with star tip. Pipe into milkshake.
  3. Assemble toppings as desired.


Makes 6 servings.

25 Jan, 2024
What was once a seemingly barren stretch of sand in 2022 is now a developing mini ecosystem teeming with color and marine life, thanks to San Miguel Foods’ Coral Rescue program.
16 Nov, 2023
Eighteen employees from B-MEG Plant Bataan and 43 employees from B-MEG Plant 1 Iloilo planted 1,200 mangrove propagules and 500 mangrove seedlings respectively as part of their efforts to help preserve and enrich the coastal environment of their respective provinces. Through the program, the teams aim to provide environmental and economic benefits to the residents of Barangay Bantan in Bataan and Barangay Gua-an in Ioilo. From an environmental perspective, mangroves act like a shield, minimizing the impact of storms and tidal waves, reducing soil erosion, and combating climate change by absorbing and storing carbon dioxide in their biomass and soil. These essential ecosystems also serve as nurseries for marine life, offering community members a sustainable source of livelihood.
24 Oct, 2023
President Ferdinand "Bongbong" Marcos Jr. led the inauguration of San Miguel Foods' Magnolia Poultry Farm in Hagonoy, Davao del Sur- the country's largest poultry facility and the first of 12 mega farms the company will build across the country. The poultry farm, which can produce up to 80 million birds per year, equivalent to 200 million kilos live weight, is set to revolutionize poultry production in the Philippines ensuring a more stable and cost-competitive chicken supply. It will complement San Miguel Foods' existing nationwide contract growing program and provide additional livelihood and business opportunities for local farmers. It is a significant stride towards bolstering the country's food security. San Miguel Corporation (SMC) President and Chief Executive Officer Ramon S. Ang said: "Food security is one of the most important issues of our time. Today, we reinforce our support for the Marcos administration in ensuring a food-secure Philippines. Our goal is to provide every Filipino with access to high-quality food at prices within their means. Poultry, one of the most economical source of protein, is vital to achieving this."
By Clarissa Viduya 27 Jun, 2023
Malasakit combined with pag-asa. The stories of struggle, risk, and uncertainties of over 122 corn farmers across the country had a 180-degree turn when the direct corn-buying program of San Miguel Foods was introduced to them. The continuing expansion of the company’s feed milling projects helped resuscitate the stalled economy, with SMF’s purchase of over 35,000 metric tons of corn from local growers this year. Corn is one of the key ingredients in animal feeds.
26 Jun, 2023
“Chairing is caring!” San Miguel Foods (SMF) turned over 150 school chairs made from used B-MEG sacks to the Marcos P. Saez Elementary School in Davao del Sur. The donation is part of SMF’s initiative to upcycle 65 metric tons of used plastic sacks generated by the company’s feed mills in Mindanao into 325 school chairs. It is also a testament to the company’s long-standing commitment to sustainability. For the company, malasakit for the environment and for fellow Filipinos means taking only what it needs, repurposing and replenishing what it has taken and, in the process, helping to uplift the lives of people. SMF will donate the remaining 175 school chairs to Hagonoy Elementary in Hagonoy, Davao del Sur, a future host community of SMF. The success of this initial engagement can pave the way for the SMF to scale the initiative nationwide. To produce the upcycled chairs, SMF partnered with Envirotech Waste Recycling Inc. (EWRI), a local company known for helping corporations upcycle plastic waste through its innovative technology. EWRI sorts, shreds, melts, and molds used plastic in its recycling plant to create sturdy, durable, and comfortable chairs with arm desks.
25 Jun, 2023
Recognizing the need to augment the public school students’ learning gadgets, San Miguel Foods, in collaboration with San Miguel Foundation, provided 15 laptops to Hagonoy Elementary School (HAGES) students at the start of the school year. HAGES is located in the Municipality of Hagonoy in Davao del Sur, the future site of SMF’s poultry complex project. With the hybrid set-up today, laptops are a critical tool in making sure the students are not left behind in their lessons. “Your donation is very timely as we are focusing our efforts now on developing the reading capabilities of our learners using modern technology like laptops, especially after the pandemic,” said HAGES Principal Mayrefel Padillon. “It is also a big help in our "Recovery Intervention to Sustain Education" campaign and Brigada Pagbasa Project. This will go a long way to help our learners.” Present during the turnover ceremony were the faculty and staff of Hagonoy Elementary School and some parents. Randy Dominguez, External Relations Associate of San Miguel Foods, delivered the key message, reiterating that education is a primary concern of San Miguel. “We are here to assist our partner schools achieve their goal of producing quality learners,” Dominguez said. Three years ago, the company also gave tablets to over 100 students in different San Miguel Foods locations in the Visayas and Mindanao given the realization that digital tools are crucial in enabling students to learn more engagingly. These donations form part of SMF’s flagship CSR program, Handog, under the Karunungan pillar. This year’s Handog will continue to focus on the 5Ks, namely Kalusugan - preventing malnutrition among children through the “First 1,000 days” program; Kabuhayan - providing alternative livelihood opportunities to communities where we operate; Kalikasan - propagating corals in Anilao, Batangas to further cultivate its rich marine biodiversity; Komunidad - developing community farms as an answer to food security, and Karunungan - developing young agri-entrepreneurs through the School for Experiential and Entrepreneurial Development (SEED).
24 Jun, 2023
San Miguel Foods recently broke ground on its Davao Multi-Tier Broiler Farm, the first of 15 poultry mega plants the company is building in the next 10 years to ensure the sufficient supply of chicken and bolster food security in the country. Located in Hagonoy, Davao City, the complex will eventually house 28 world class climate-controlled farm houses that will produce 80 million birds a year to serve the whole of Mindanao. Total land to be developed is 921 hectares. “Today, we are not just breaking ground but also marking another milestone in the food industry,” said San Miguel Foods President Butch Alejo in his message during the ceremony. “What we are bringing to the table is not just a significant amount of chicken that our consumers can enjoy, but also the assurance of food security to every Filipino.” The broiler farm will have multi-tier cages that will allow more growing cycles per year and better efficiencies and practices, including an integrated sanitation management program to eliminate flies and neutralize odor. The establishment of the facility demonstrates San Miguel’s commitment to help achieve equitable development in the region. Aside from providing more than 1,000 jobs to the Davaoeños, micro-enterprise programs will open for farmers, their families, and communities nearby. This will spur not just socio-economic growth of the entire municipality but also provide hope for the families nearby, who, with the substantial opportunities given them, can gain more access to technology, education, and sustainability. Mindanao is considered the country's food basket, producing 40% of the country's food needs and contributing more than 30% to national food trade, with one-third of its land area devoted to agriculture. Within the next five years, San Miguel Foods will begin work on the four other priority mega plants in Sison, Pangasinan, Lucanin, Bataan, and Sariaya and Pagbilao in Quezon. In 10 years, these four mega plants combined with the Hagonoy complex will be able to produce 400 million birds a year, with each bird targeted to weigh 2.5kg.
23 Jun, 2023
The Purefoods-Hormel Company, Inc. (PHC), received certifications from Prime Certification and Inspection Asia Pacific for the export of San Miguel Purefoods Tender Juicy Chicken Franks and San Miguel Purefoods Corned Beef to the United Arab Emirates. These products can now be enjoyed by Filipinos in the UAE. Prime awarded the company with four certifications, reflecting Purefoods’ compliance with the UAE Halal standard, the Hazard Analysis and Critical Control Points (HACCP), the PNS, and the National Commission on Muslim Filipinos (NCMF). A HACCP certification means that our company’s food safety procedures are compliant with an internationally-recognized system. Assistant Vice President and Exports Manager, Carl Constantino said, “A lot of time, effort, and resources were poured into acquiring these certifications so that our kababayans in the Middle East can experience their favorite Purefoods products.” During the awarding ceremony, Prime CEO, Dr. Mary Jane Alvero, said they were very happy with this achievement. “We appreciate the commitment that the technical group of Purefoods-Hormel showed,” said Alvero. “Your food management system is really at par with international standards.” Also present in the event were San Miguel Foods SVP for Corporate Affairs, and Head of the Halal Management team, Tatish Palabyab, and members of Product Development, Quality Assurance, Tolling, Regulatory and Nutrition Compliance, and Corporate Communication. Vice President and General Manager of Purefoods-Hormel, Jogee Cruz, emphasized that the mark of trust and quality in Purefoods products is always a top priority of the company, and these certificates are a testament to this commitment. “Let us continue working together to acquire international certifications for our products so that we are able to bring them closer to Filipinos around the world,” said Cruz.
07 Nov, 2022
San Miguel Corporation (SMC) food unit San Miguel Foods is expanding its program to help disinfect public spaces nationwide as part of a continuing effort to reduce the risk and spread of COVID-19 amid the further easing of pandemic restrictions. The program, to date, has benefited 100 barangays and has been regularly sanitizing public facilities in high-traffic areas around the country. These include public markets, barangay centers, farms and other community hubs. SMC president Ramon S. Ang said that for several months now, its Food business’ Animal Health Care team has been going around the country to conduct disinfection of places and areas frequented by the public, as well as streets and households, for free. 
06 Aug, 2021
San Miguel Corporation (SMC) food unit San Miguel Foods dispelled fears of an impending shortage of food staples such as hotdogs and luncheon meat products, following alarm bells raised by some groups due to import restrictions and a surge in meat material prices. San Miguel Foods, which carries the Purefoods brand, said that its line of refrigerated meats and canned goods will remain available in supermarket shelves and other retail outlets, despite global challenges that affect the cost and availability of raw materials. “Since the start of the pandemic, our Food business has strived to make our supply chains more agile and resilient. As a result, we have expanded our raw material supply sources, and have also increased our flexibility in terms of production.”
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